Digital User Experience Designer
Careers Explorer:
Your job to improve the user journey across digital platforms.
Overview
The UX Designer works on digital projects across a range of platforms including websites, mobile, apps and email campaigns to make them more user-friendly, efficient and appealing.
You’ll use your technical aptitude, visual awareness and specialist software tools to create accessible, aesthetically appealing and meaningful applications and sites
You’ll be involved in the design of digital products and services for specific target groups and end users, and you’ll work collaboratively with other members of the digital team and the wider business to ensure that products and services meet client needs.
You’ll also need a good understanding of business goals and user behaviour, and you’ll need to be aware of return on investment (ROI) from your digital projects, such as the conversion rates of a website. You’ll use analytics to inform and communicate improvements needed regarding a site’s usability.
Top 5 Tasks
- Design website, mobile applications and email campaigns
- Redesign websites to make them more responsive
- Produce wireframes of a user journey and which pages they land on
- Conduct testing to assess the user journey
- Monitor user journey statistics and analytics.
Salary
The starting salary for a Digital User Experience Designer is typically around £25,000 while experienced UX designers can command up to £50,000. A UX Designer at the top of their game could earn up to £70,000.
Am I Suited?
- Creative thinker
- Technically-minded
- Attention to detail
- Excellent communicator
- Analytical
Demand for UX Designers has risen massively thanks to the rise of the digital world. And as demand far outstrips supply, UX provides excellent opportunities for career development and potential earnings.
Qualifications
You’ll usually need a degree in a relevant subject such as graphic design or digital marketing, as well as a keen interest in web and applications design.
Typically, you’ll need around three years’ experience working in a design role and working knowledge of the Adobe creative suite as well as experience of digital coding.
A relevant qualification such as a certification in Google Analytics would also be useful.
Progression
