Digital User Experience Professional
Careers Explorer:
Commonly known as a UX Professional, it’s your job to improve the user journey across digital platforms.
Overview
Digital User Experience (UX) Professionals work on digital projects across a range of platforms including websites, mobile, apps and email campaigns to make them more user-friendly, efficient and appealing.
You’ll use your technical aptitude, visual awareness and specialist software tools to create accessible, aesthetically appealing and meaningful applications and sites.
The best websites and apps are easy to use and understand, and it’s your job to ensure that’s the case.
You’ll be involved in the design of digital products and services for specific target groups and end users, and you’ll work collaboratively with other members of the digital team and the wider business to ensure that products and services meet client needs.
You’ll also need a good understanding of business goals and user behaviour, and you’ll need to be aware of return on investment (ROI) from your digital projects, such as the conversion rates of a website. You’ll use analytics to inform and communicate improvements needed regarding a site’s usability.
Top 5 Tasks
- Design website, mobile applications and email campaigns
- Redesign websites to make them more responsive
- Produce wireframes of a user journey and which pages they land on
- Monitor user journey statistics and analytics
- Conduct testing to assess the user journey.
Salary
The starting salary for a Digital User Experience Professional is typically around £25,000 while experienced UX Professionals can command up to £50,000. A UX Professional at the top of their game could earn up to £70,000.
Am I Suited?
- Creative
- Technically-minded
- Attention to detail
- Excellent communicator
- Analytical
There are more than 450 digital businesses employing over 5,500 people in the digital industry in Oldham
Qualifications
You’ll usually need a degree in a relevant subject such as graphic design or digital marketing, as well as a keen interest in web and applications design.
Typically, you’ll need around three years’ experience working in a design role and working knowledge of the Adobe creative suite as well as experience of digital coding.
A relevant qualification such as a certification in Google Analytics would also be useful.
