Digital Content Administrator
Careers Explorer:
Help shape an organisation’s website and digital presence.
Overview
The Digital Content Administrator typically works alongside an organisation’s Marketing and Communications Team to help shape and drive forward their digital presence.
From websites to social media platforms, you’ll use digital channels to present content in an engaging way, and you’ll need to make sure you consider tone of voice, branding and messaging.
Content can include web pages, images, videos, blog posts, news articles, reviews and social media, so excellent written and communication skills are a must. You’ll need to develop detailed content plans and give consideration to the online user journey.
You’ll have to proactively develop and publish content to help increase awareness and understanding of an organisation and engage with their target audiences to achieve objectives.
Top 5 Tasks
- Produce high quality content for websites and other digital platforms such as social media
- Use analytics to evaluate the use of content and inform future decision-making
- Create content plans and ensure all content is on-brand
- Use Content Management Systems (CMS)
- Engage with target audiences.
Salary
The average UK salary for a Digital Content Administrator role is around £20,000.
Am I Suited?
- Excellent written skills
- Good communicator
- Attention to detail
- Team player
- Creative
There is a digital skills gap in the UK, with more digital jobs than there are professionals to fill them.
Qualifications
There’s no one way to start in this career. You can get in with a background in journalism, marketing or IT, or you might move into the role after gaining experience in another area of a business.
Progression
