Digital Content Manager
Careers Explorer:
Oversees the maintenance, growth and development of an organisation’s online presence.
Overview
The Digital Content Manager usually works as part of the Marketing and Communications Team and it’s your job to build a brand identity and online presence through the creation and dissemination of multimedia content online.
From websites and social media to digital marketing campaigns, you’ll need to find creative ways to build an online presence and raise brand awareness for your organisation.
You’ll be developing content strategies, planning content calendars and leading the growth of an online community, as well as tracking that growth.
You’ll need good leadership skills, as you’re likely to be managing a content team, which could include writers, graphic designers and video editors.
You’ll need to be technically minded and have a way with words as sometimes you may have to produce content yourself, however usually you’ll act as the coordinator, commissioner and project manager, overseeing the work of your team.
Top 5 Tasks
- Manage content across all platforms, including websites, email and social media
- Writing, editing and proofreading content
- Formulate cross-platform content strategies
- Managing a content team
- Track web analytics.
Salary
The average UK salary for a Digital Content Manager is around £38,000.
Am I Suited?
- Excellent written skills
- Good communicator
- Leader
- Team player
- Creative
The best Digital Content Managers are those that can successfully bridge the gap between the Marketing Team and other departments within an organisation
Qualifications
You’ll need a degree or an equivalent qualification in a relative field such as communications, journalism, English or digital marketing.
Progression
